ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 102 Hours of tutorials: 6 Expository Class: 18 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Business Organisation
Center Faculty of Economics and Business Studies
Call: First Semester
Teaching: Sin docencia (Extinguida)
Enrolment: No Matriculable | 1st year (Yes)
– To provide students with advanced theoretical and practical knowledge on strategic management.
– To provide a methodology that allows students to analyze the implications of the environment and the resources and capabilities of the company as a basis for identifying the strategy to compete in a global and dynamic environment and to respond to the challenges of its implementation.
– To promote a reflection on business issues from a critical perspective.
1.- Introducing strategic management
2.- Macro-environment and industry analysis
3.- Resources and capabilities analysis
4.- Competitive advantage and business strategy
5.- Corporate strategy and firm development
6.- Strategy implementation
Basic bibliography:
GRANT, R.M. (2014): Dirección estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
GUERRAS, L.A.; NAVAS, J.E. (2016): La dirección estratégica de la empresa. Teoría y aplicaciones. (5ª edición revisada) Ed. Civitas.
JOHNSON, G.; WHITTINGTON, R.; SCHOLES, K.; ANGWIN, D.; REGNER, P. (2017): Exploring strategy. Text and cases. (11th edition) Ed. Pearson.
Complementary bibliography:
BARNEY, J.B.; HESTERLY, W.S. (2015): Strategic management and competitive advantage. Concepts and cases. (5th edition) Ed. Pearson.
HARRIS, J.D.; LENOX, M.J. (2013): The strategist´s toolkit. Ed. Darden Business Publishing.
HILL, C.W.L.; JONES, G.R.; SCHILLING, M.A. (2015): Administración estratégica: teoría y casos. Un enfoque integral. (11ª edición) Ed. Cengage Learning.
HITT, M.A.; IRELAND, R.D.; HOSKISSON, R.E. (2015): Administración estratégica. Competitividad y globalización: conceptos y casos. (11ª edición) Ed. Cengage Learning.
OSTERWALDER, A.; PIGNEUR, Y. (2011): Generación de modelos de negocio. Ed. Deusto.
THOMPSON, A.; STRICKLAND, A.J.; JANES, A.; SUTTON, C.; PETERAF, M.A.; GAMBLE, J. (2018): Administración estratégica. Teoría y casos. (2ª edición internacional) Ed. McGraw-Hill.
Additional bibliography can be detailed by the teacher at the beginning of each lesson.
General competences:
CG1– Advanced knowledge in business management, mainly in their methods, techniques and areas of application.
CG2– Capability to understand the problems and relevant aspects of the various functional areas of the company.
CG3– Capability to have a strategic vision of business problems.
CG4– Overview of the company and its environment, which allows students to diagnose complex problems, analyze them and make appropriate decisions, and be aware of the impact and scope of them.
CG5– Capability to apply the acquired knowledge to the business reality.
CG6– Capability to make management decisions in the field of business.
CG7– Capability to solve problems in new or unfamiliar environments.
CG8– Capability to design management projects.
CG9– Knowledge of various tools, instruments and management methods necessary to run a company.
Transversal competences:
CT1– Ethical sense of management.
CT2– Teamwork capacity.
CT3– Critical thinking capacity.
CT4– Analysis and synthesis capacity.
CT5– Discussion and communication capacity.
Specific competences:
CE1– Capability to understand the basis of competitiveness.
CE2– Capability to understand the importance of the strategic process, its phases and their interrelationships.
CE3– Capability to implement the main techniques and tools of strategic analysis.
CE4– Capability to perform an industry analysis.
CE5– Capability to perform an internal analysis of the company.
CE6– Capability to identify and evaluate various strategic options at corporate and business level.
CE7– Capability to understand the actions needed to implement and monitor strategy.
Scenario 1: adapted normality.
In the expository sessions the fundamental contents of the themes that make up the program will be explained, emphasizing the especially relevant aspects and the relationships between them. In the interactive sessions it is about the students applying the theoretical concepts. For this, case studies will be carried out, readings of texts and articles will be commented, and questions raised by the teachers will be discussed. With the readings, it is intended that students access relevant sources of information, especially magazines of interest, that familiarize themselves with leading authors, learn about business experiences of interest to the subject, and develop the capacity for analysis, synthesis and argumentation. Additionally, they must prepare various group work and present it orally in class. All of this is intended to stimulate cooperative work and develop analytical, argumentation and communication skills. The students' personal work activities include, in addition to the time dedicated to study, reading the material provided by the teaching staff, searching for information in the library, newspaper library or databases and preparing various group works. In the tutorials, the teachers will guide the students on the practical cases, readings, works and exhibitions; They will also serve to solve doubts and solve problems that students face in the learning process and as a channel for feedback on its results. The tutorials will be primarily face-to-face. During the course, the "virtual classroom" will be used for communication, teaching and evaluation tasks. You can also use the Microsoft Teams tool; In this case, the students will be informed promptly.
Scenario 2: distancing.
In this scenario, a combination of face-to-face and virtual teaching will be given in accordance with the recommendations transmitted by the Dean's Office or the Rectorate for this scenario and the sanitary measures that are established at that time. In the case of virtual teaching, Microsoft Teams and the virtual campus will be used and can be carried out synchronously and / or asynchronously. The tutorials will preferably take place electronically.
Scenario 3: closure of facilities.
In this scenario, the teaching will be virtual, it will take place through Microsoft Teams and the virtual campus and it can be carried out synchronously and / or asynchronously. The tutorials will take place telematically.
This course will use a combination of readings, case studies and lectures. Theoretical knowledge will be assessed by an exam.
a) 50% exam.
b) 25% active participation during the case study and reading discussion sessions.
c) 25 % presentation of the project.
To get to sum b) and c), the minimum grade in the exam must be 2 over 5 points.
The overall grade must be 5 points or more in a ten scale to pass the subject.
Students must attend to 80% of the lectures and workshops.
Following the Instruction Nº 1/2017 of Secretaría Xeral, students who are exempt from attendance in certain situations will be evaluated with a final exam (100%). Exemption from attendance must be authorized in advance by the university.
Competences assessment:
– Exam: CG1, CG3, CG4, CE1, CE2, CE3, CE4, CE5, CE6, CE7
– Continuous assessment: CG1, CG2, CG3, CG4, CG5, CG6, CG7, CG8, CG9, CT1, CT2, CT3, CT4, CT5, CE1, CE2, CE3, CE4, CE5, CE6, CE7
In cases of fraudulent performance of exercises or tests, the provisions of the Regulations for the evaluation of student academic performance and review of grades will apply.
The nature of the tests, exercises and final examination of the subject will be as follows depending on the scenario enacted by the USC:
Scenario 1: adapted normality.
The continuous assessment tests and exercises and the final exam will be done in person. Weight in the final grade: Expository 50% Interactive 50%.
Scenario 2: distancing.
The tests and continuous assessment exercises and the final exam will be face-to-face or telematic in accordance with the regulations established by the Rector's Office and the Dean's Office and the sanitary measures established at that time in scenario 2. Weight in the final grade: Exhibition 60% Interactive 40%.
Scenario 3: closure of facilities.
The tests and continuous assessment exercises and the final exam will be telematic. Weight in the final grade: Expository 60% Interactive 40%.
This is a six-credit course and each credit is equivalent to 25 hours.
Hours will be distributed in the following way:
– Contact hours (expositive, interactive, tutoring and assessment): 48
– Students’ individual work: 102
For a better understanding, students must do the readings before the classes.
Students must attend lectures and workshops.
In the event that scenarios 2 or 3 are decreed, the learning evaluation methodology and system will be the following:
Scenario 2:
Methodology: In this scenario, a combination of face-to-face and virtual teaching will be given in accordance with the recommendations transmitted by the Dean's Office or the Rector's Office for this scenario and the sanitary measures that are established at that time.
In the case of virtual teaching, Microsoft Teams and the virtual campus will be used and can be carried out synchronously and / or asynchronously. The tutorials will preferably take place electronically.
Assessment system: The continuous assessment tests and exercises and the final exam will be face-to-face or telematic according to the regulations established by the Rectorate and the Dean's Office and the sanitary measures established at that time in scenario 2. Weight in the final grade: Exhibition 60% Interactive 40%.
Scenario 3:
Methodology: In this scenario, the teaching will be virtual, it will take place through Microsoft Teams and the virtual campus, and it can be carried out synchronously and / or asynchronously. The tutorials will take place telematically.
Assessment system: The continuous assessment tests and exercises and the final exam will be telematic. Weight in the final grade: Expository 60% Interactive 40%.
Adolfo Campos Vazquez
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 881811600
- adolfo.campos [at] usc.es
- Category
- Professor: LOU (Organic Law for Universities) Associate University Professor
| Tuesday | |||
|---|---|---|---|
| 17:30-19:00 | Grupo /CLE_01 | Spanish | Classroom 13 |
| 19:00-21:00 | Grupo /CLIS_01 | Spanish | Classroom 13 |
| 01.11.2021 17:00-20:00 | Grupo /CLE_01 | Classroom 13 |
| 01.11.2021 17:00-20:00 | Grupo /CLIS_01 | Classroom 13 |
| 06.21.2021 17:00-20:00 | Grupo /CLIS_01 | Classroom 13 |
| 06.21.2021 17:00-20:00 | Grupo /CLE_01 | Classroom 13 |