Estereotipos regionales y nacionales: del conocimiento individual a la sociedad pensante

The main purpose of this study is to uncover the underlying structure of subjects’ perception of several regional and national stereotypes. The study is carried out from a proximity data approach. Stimuli are mapped as points in space by means of multidimensional scaling techniques. The two-dimensional solution was retained, the first one being interpreted as a «personal competence» dimension, and the second one as a «social values» dimension. The stability of the configuration was obtained throughout various subgroups (males vs. females, left wing subjects vs. right wing subjects, and high educational level vs. low or medium educational level).