ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Hours of tutorials: 4.5 Expository Class: 13.5 Interactive Classroom: 18 Total: 36
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: History of Art
Areas: History of Art
Center Faculty of Geography and History
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
1.- To have a broad knowledge of artistic diversity and its ability to adapt to different contexts and cultural situations.
2.- Select advanced knowledge of the main research methods applicable to the field of work or learning in professional practice.
3.- List the methods and processes to deal with complex aspects, situations and phenomena of the field of study
4.- To express a critical understanding and highly specialized knowledge, some of which is at the forefront of the corresponding artistic and heritage disciplines.
5.- To develop a critical and creative awareness of the interdisciplinary possibilities between different fields and disciplines.
6.- To recognise the criteria for action for the adaptation of artistic and heritage projects in situations of change based on knowledge of the dynamics and role of the different agents in the cultural sector.
Exhibition sessions:
1. Introduction to the design and management of projects around cultural heritage. Feb. 4-5
1.a.- Institutional and economic framework.
1.b.- The project as an idea.
2. Planning strategies. 11-12 Feb.
2.a.- Management and marketing.
2.b.- Visitors and offer.
2.c.- Schemes of a project.
3. From theory to practice. Feb. 18-19
3.a.- Definition and production.
3.b.- Sponsorship and distribution.
4. Presentation, dissemination plan and parallel activities. 25-26 Feb.
4.a.- Communication and dissemination.
4.b.- Strategic plan.
5. Monitoring and evaluation of the project. March 4.
Interactive sessions:
1.- Flipped classroom for case analysis. March 5 and 11.
2.- Follow-up of work. March 12 and 18.
3.- Individual exhibition of works. March 19, April 8, 9, 15 and 16.
Basic bibliography:
Alejandro Cappella. Diseño y gestión cultural. Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, ISSN-e 1853-3523, ISSN 1668-0227, Nº. 201, 2023, págs. 67-77.
Bonet, Ll., Castañer, X., Font Sentias, J.. Gestión de proyectos culturales: análisis de casos. Ariel España, 2006. ISBN 84-344-6799-2.
Melendo Cruz, A. La gestión cultural: proyectos y empresas. Córdoba : El Granado Ediciones Digitales, 2010. ISBN 978-84-614-2596-9
Padula Perkins, J.E. Aproximaciones a la gestión cultural. Trea, 2015. ISBN 978-84-9704-891-0.
Additional bibliography
Ander Egg, Ezequiel; Aguilar Idañez, María José. Cómo elaborar un proyecto. Guía para diseñar proyectos sociales y culturales. Ed. LUMEN/HVMANITAS, Buenos Aires. 13º edición, 1996.
Antoine, Cristian. Políticas Culturales y Formación en Gestión Cultural en Chile. El estado de la cuestión a propósito de la preparación de nuevos cuadros profesionales. Documento de Trabajo. Santiago, 2003.
Bocco Nieto, E.Mª., Miralles González-Conde, Mª.A. El fundraising, los Proyectos Culturales y la gestión reputacional de las empresas. I Congreso Internacional de Investigadores en Relaciones Públicas: Facultad de Comunicación de la Universidad de Sevilla, 17 y 18 de noviembre de 2004 / coord. por María Teresa Otero Alvarado, 2004, págs. 117-132
Brenda Patiño Rosa, A, Amiama Ares, C. Condicionantes para la aplicación de metodologías ágiles en proyectos públicos de gestión del patrimonio cultural. Comunicaciones presentadas al XXV Congreso Internacional de Ingeniería de Proyectos: celebrado en Alcoy del 6 al 9 de julio de 2021, 2021, ISBN 978-84-09-34228-0.
Cancino Garín, B. Gestión del Patrimonio Cultural como base de la sustentabilidad. Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, ISSN-e 1853-3523, ISSN 1668-0227, Nº. 181, 2023 (Ejemplar dedicado a: Sostenibilidad y Protección del Diseño), págs. 69-82
Cappella. A. Diseño y gestión cultural. Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, ISSN-e 1853-3523, ISSN 1668-0227, Nº. 201, 2023, págs. 67-77
Di Girólamo, Claudio. Conferencia Ciudadanía Cultural: una carta de navegación hacia el futuro. Estocolmo, Suecia, 1998.
Esteban Curiel, J. de, Antonovica, A., Mercado Idoeta,. C., Rodríguez Herráez, B. El proyecto cultural para la gestión de museos. Caracterización inicial. Turismo cultural y gestión de museos / coord. por Victoria Eugenia Sánchez García, Arta Antonovica; Javier de Esteban Curiel (dir.), 2013, ISBN 978-84-9031-564-4, págs. 49-60
Froufe, Sindo y Gonzáles, Margarita. Para comprender la animación sociocultural. Editorial Verbo Divino. Navarra, 1995.
García Canclini, Néstor, Políticas Culturales y crisis de desarrollo: un balance latinoamericano. En Políticas Culturales en América Latina. México, Grijalbo, 1987. Pág. 25
Giacchero, A. Roselló Cerezuela. D. Diseño y evaluación de proyectos culturales. Ariel España, 2004. ISBN 84-344-6721-6.
Gilabert González, L. Mª. Museos, gestión y patrimonio cultural: El proyecto de la ciudad de Oporto. Pasos: Revista de Turismo y Patrimonio Cultural, ISSN-e 1695-7121, Vol. 13, Nº. 1, 2015, págs. 93-11.
Irene Aballay, S. Gestión cultural: entre conceptos lejanos y realidades cercana. Universidad Nacional de Villa María, Eduvim, 2010. ISBN 978-987-1518-96-8
Marcé, Xavier.; Martinell S., Alfons. Perfiles y Formación de Gestores Culturales en España. Ministerio de Cultura, Madrid, 1995.
Martinell S., Alfons. La Gestión Cultural: Singularidad profesional y perspectivas de futuro (Recopilación de Textos). Girona, Cátedra Unesco de Políticas Culturales y Cooperación, 2001.
Montesinos H. David. Los otros. Dedicado a quienes nos evidencian la realidad. En Revista de Cultura Pensar Iberoamerica, Organización de Estados Iberoamericanos para la Educación, la Ciencia y la Cultura.
Nirenberg, Olga; Brawerman, Josette; Ruiz, Violeta. Evaluar para la transformación. Innovaciones en la evaluación de programas y proyectos sociales. Paídos, Buenos Aires 2000.
Olmos, Héctor Ariel y Santillán Guemes, Ricardo, Educar en Cultura. Ensayos para una acción integrada. Ediciones Ciccus, Buenos Aires, 2003.
Olmos, Héctor Ariel. Cultura: el sentido del desarrollo. Colección Intersecciones, Consejo Nacional para la Cultura y las Artes/ Instituto Mexiquense de Cultura, México, julio 2004.
Padró Wern.er, J. Territorio y gestión creativa del patrimonio cultural y natural. Abaco: Revista de cultura y ciencias sociales, ISSN 0213-6252, Nº 34, 2002 (Ejemplar dedicado a: Paisaje, arte y patrimonio), págs. 55-60
Pereira Sales, J.M., Lopes de Souza, M. Nuevas perspectivas de experimentar la gestión cultural. Culturas: Debates y perspectivas de un mundo en cambio, ISSN-e 2362-5538, ISSN 1515-3738, Nº. 16, 2022 (Ejemplar dedicado a: Culturas)
Roselló Cerezuela, D. Diseño y evaluación de proyectos culturales: de la idea a la acción. Ariel España, 2017 (10 ed.) . ISBN 978-84-344-2683-2
Roselló Cerezuela, D. El diseño de proyectos como herramienta de trabajo del gestor cultural. PH: Boletín del Instituto Andaluz del Patrimonio Histórico, ISSN 2340-7565, Año nº 8, Nº 32, 2000, págs. 81-87
Roselló Cerezuela, D., Colombo, A. Una lectura transversal. Análisis de la gestión de los proyectos culturales. Gestión cultural: estudios de caso / coord. por Alba Colombo, David Roselló Cerezuela, 2008, ISBN 978-84-344-2226-1, págs. 295-301
Roselló Cerezuela, D., Diseño y evaluación de proyectos culturales. Estudios Económicos: Argentina, ISSN 0425-368X, ISSN-e 2525-1295, Vol. 27, Nº. 55, 2010, págs. 89-92
Ruiz Ayuso, S. Nuevo enfoque de gestión de proyectos para una nueva realidad. Capital humano: revista para la integración y desarrollo de los recursos humanos, ISSN-e 2253-8453, ISSN 1130-8117, Nº 361, 2021 (Ejemplar dedicado a: Transformación cultural: el factor x de las empresas)
Serrano Blanquer, J. La gestión pública y privada de proyectos culturales de servicio público. Una visión desde la Administración local. Público y privado en la gestión cultural: I Jornadas sobre Iniciativa Privada y Sector Público en la Gestión de la Cultura / Roberto Gómez de la Iglesia (dir.), 2000, ISBN 84-921274-2-2, págs. 31-44
Valdés, Gloria y Sandoval, Brenda, Introducción a la gestión cultural. Editorial CA&C, Santiago, 2001.
1.- Work autonomously and for professional purposes.
2.- Conceptualize, develop and disseminate artistic and cultural projects
3.- Carry out one's own activities with social responsibility, intellectual honesty and scientific integrity
4.- Manage and transform complex and unpredictable work or study contexts that demand new strategic approaches.
5.- Organize projects and/or teams acting with individual autonomy and/or leadership when necessary.
6.- Evaluate the responsibilities with respect to the results of one's own study or work, or
of other people, and the professional development of individuals and groups.
A.- Interrelate theory and practice in the creation of personal works that are innovative and advanced in the field of study.
B.- Propose new alternatives in an autonomous and creative way.
C.- Demonstrate an adequate use of the methodology, basic materials and procedures necessary for practice-based research and/or theory
D.- Manage artistic and cultural projects in the professional environment.
E.- Lead proposals in which cultural connections are established between different periods, territories and artistic styles, knowing how to articulate them in a coherent artistic and/or heritage discourse.
The course will take place in the second semester. The sessions will be of two types: expository (13.5 hours) and interactive (18 hours).
The first will be of a more theoretical nature and will consist of the presentation of the contents by the teaching staff and the active participation of the students through questions related to the content of each of them.
The interactive classes will be practical and will consist of the discussion of readings, practical cases and reflections contributed by the students:
Resources of the teaching-learning process
Power-point presentations.
Material prepared by the teaching staff that will be provided to students through the Virtual Campus.
Bibliographic references of a technical-professional nature.
Institutional, business and professional websites.
Periodicals, reports and statistics that will be provided on the Virtual Campus.
The assessment of learning must include both the process and the result obtained. The student's performance in the subject studied depends, among others, on the combination of two factors: the effort made and the student's own ability. The exam evaluates the result obtained, but does not allow the learning process to be accurately evaluated. This process, through ECTS credits, is part of a continuous assessment that must contribute decisively to stimulating students to follow the process and get involved
more in his own training.
The evaluation will be carried out through three joint and complementary actions: continuous evaluation, final theoretical-practical test and individual compulsory work.
The first will be developed with the periodic assessment of the interactive ones, with public exhibitions and active participation in both theoretical classrooms and seminars, reaching a weight in the final assessment of up to 20%:
Flipped classroom for case studies of a cultural heritage management project.
The final test, which will be theoretical and practical, will have a weight of 40% of the final assessment. In this test, a grade greater than 1 out of 4 must be achieved. This test will consist of a multiple-choice exam to be developed through the virtual classroom in person with the following characteristics: 40 questions, sequential navigation, 1 attempt, 90 minutes long.
Individual final project of 8,000 words (approx. 15 pages, times new roman 12, line spacing 1.5), 40% of the grade. In this test, a grade greater than 1 out of 4 must be achieved.
In the event that a student is unable to meet the requirements established for continuous assessment on the occasion of May, after justification of the reasons that prevent it, the specific procedure will be established through which to cover that part of the
final qualification through the materials, work and readings refereed by the teaching staff.
These materials must be delivered in due time for evaluation in the virtual classroom, five days before the date set for the exam.
This same procedure will be applied to those students who could not comply with the requirements established for continuous assessment in the July call, always with prior justification of the reasons that prevent it. In this case, these materials will be delivered on the day and time on which the exam of said call for the subject was set.
Attendance:
In accordance with the Regulations for Class Attendance in Official Bachelor's and Master's Degree Courses at the University of Santiago de Compostela, (CG do 25/11/2024), class attendance will be perceptive to pass the subject and to take the exam. To be entitled to the exam, students must have a percentage of 75% of attendance in the programmed teaching activities, both in the exhibition sessions (6) and in the interactive and field practices (7). Before the final test, a list of students who meet this requirement to be able to take the exam will be published.
Dispenses:
Students who are granted exemption from class attendance (Class Attendance Regulations in official bachelor's and master's degrees at the University of Santiago de Compostela, (DG do 25/11/2024), will be evaluated with a specific final exam that will account for 100% of the grade.
Fraudulent performance of exercises or tests:
In cases of fraudulent completion of exercises or tests, the provisions of the Regulations on the evaluation of students' academic performance and the review of qualifications will apply.
Activity through classroom class hours:
- Lectures: 13.5 hours.
- Interactive classes: 18 hours.
- Individual tutorials: 4.5 hours.
- Personal work of the illuminator: 76.5 hours.
Students will have all the necessary material for the follow-up of the subject in the virtual classroom, as well as complementary documentation to the exhibition sessions.
Timing of the 2025-2026 academic year:
Exhibition sessions:
February: 4, 5, 11, 12, 18, 19, 25,26.
March: 4.
Interactive sessions:
Flipped classroom for case studies:
March: 5 and 11. The teaching material will be made available to students through the USC Virtual Campus.
Individual final project:
March: 12, 18, 19, 25, 26.
April: 8, 9, 15, 16.
Other complementary activities will be programmed for a more complete development of the subject: field practices, visits to museums and temporary exhibitions, attendance at conferences, etc.
Students will have all the necessary material for the follow-up of the subject in the virtual classroom, as well as complementary documentation to the exhibition sessions.
The teaching material will be made available to students through the USC Virtual Campus.
Other complementary activities will be programmed for a more complete development of the subject: field practices, visits to museums and temporary exhibitions, attendance at conferences, etc.
Begoña Fernandez Rodriguez
- Department
- History of Art
- Area
- History of Art
- Phone
- 881812715
- begona.fernandez [at] usc.es
- Category
- Professor: University Lecturer
Juan Manuel Monterroso Montero
Coordinador/a- Department
- History of Art
- Area
- History of Art
- Phone
- 881812716
- juanmanuel.monterroso [at] usc.es
- Category
- Professor: University Professor
| Tuesday | |||
|---|---|---|---|
| 18:30-20:00 | Grupo /CLE_01 | Spanish | Classroom 15 |