ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Hours of tutorials: 3 Expository Class: 9 Interactive Classroom: 12 Total: 24
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Political Science and Sociology
Areas: Political Science and Administration
Center Faculty of Political and Social Sciences
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
To provide students with the essential tools for analyzing and defining public problems and crisis situations, as well as for efficient and effective decision-making and crisis management.
TOPIC 1: AVOIDING CRISIS.
TOPIC 2: PREPARING FOR CRISIS.
TOPIC 3: UNDERSTANDING CRISIS.
TOPIC 4: CONTAINING CRISIS.
TOPIC 5: RESOLVING CRISIS.
TOPIC 6: TAKING ADVANTAGE OF CRISIS.
BIBLIOGRAFÍA BÁSICA
Boin, A. Hart P. Stern, E. Sundelius B. la Política de la gestión de la crisis. Madrid. INAP. 2007.
González Herrero, A. Marketing preventivo: la comunicación de crisis en la empresa. Bosch. Barcelona. 2008.
Harvard Business Review. Gestión de la crisis. Deusto. 2001.
Losada Díaz, JC. Comunicación en la gestión de crisis. Editorial UOP. Madrid. 2010.
Marín, F. Comunicación de crisis. LID. 2009.
Marín Calahorro, Francisco. Gestión técnica y de la comunicación en situaciones especiales. Fragua. Madrid. 2006
Mitroff, I. Pearson C. Cómo gestionar una crisis. Gestión 2000. Barcelona. 1997
BIBLIOGRAFÍA AVANZADA GESTIÓN
Albi, E., González Páramo, J.M., y López Casanova, G. (1997): Gestión Pública.
Fundamentos, técnicas y casos. Barcelona: Ariel.
Bañón, R. y Carrillo, E. (1997): La nueva Administración Pública. Madrid: Alianza
Universidad Textos.
Brugué, Q., y Subirats, J. (1996): Lecturas de Gestión Pública. Madrid: MAP.
Nieto, A. (1996): La "nueva" organización del desgobierno. Ariel. Barcelona.
Meny, I, Thoening, J: Las Políticas Públicas, Ariel ciencia Política, Barcelona, 1992.
Metcalfe, L; Richards, S. La modernización de la Gestión Pública. Madrid. MAP. 1989.
Ramió, Carles (1999). Teoría de la Organización y Administración Pública. UPF. Editorial Tecnos.
Barcelona
Sanchez Rojo, D. (1999). Gestión de Servicios Públicos: estrategias de marketing y calidad. UPF. Editorial
Tecnos. Barcelona
Subirats, J. (coord.) (1990-1991): Políticas públicas y organización administrativa. Documentación
Administrativa, nº 224-225 (monográfico).
Subirats, J. Knoepfel P. Larrue, C. Varone, F. Análisis y Gestión de Políticas Públicas. Ariel Ciencia Política. Barcelona 2008
CE2 - Ability to apply acquired knowledge to decision-making and conflict resolution in complex organizations, as well as to monitor these issues, both at the strategic and operational/technical levels.
CE3 - Ability to understand and gain in-depth knowledge of the internal and external functions of strategic management in a complex organization, including the management and leadership of multidisciplinary teams.
CE4 - Acquire skills to adapt to work in and/or lead marketing, communications, and political consulting teams comprised of people from diverse disciplines.
CE8 - Ability to design, implement, and evaluate communication plans linked to the development of specific political products.
CE9 - Ability to use advanced techniques and processes used in the various phases of crisis management in public and private organizations
CE10 - Ability to strategically consider communication processes, their implementation, and evaluation
CE11 - Ability to design and manage marketing, consulting, and communication in crisis situations at the strategic, operational, and tactical levels
CE15 - Ability to develop an advanced study on relevant aspects of political marketing and comprehensive strategic communication, as well as defend the methodology and conclusions reached before specialists in this field
Master classes and practical classes dedicated to the study and analysis of real-life crisis management cases.
Individual assignments, supervised by the instructor, will be presented for evaluation of crisis management in a specific conflict.
Evaluation of the research work and individual analysis of the case assigned by the professor (80%).
The evaluation will include an assessment of the practical work done with the class, an assessment of attendance and participation in classes, and the voluntary submission of comments on the cases and recommended readings (20%).
If you are exempt, you must pass an oral exam. 100% of the grade.
IN-PERSON CLASSROOM WORK
Blackboard classes: 10 hours
Seminars: 10 hours
Tutoring: 4 hours
STUDENT PERSONAL WORK
Individual student study: 20 hours
Preparation of group projects and presentations: 10 hours
Completion of individual projects: 10 hours
To follow the course, in order to obtain maximum academic performance and benefits for professional practice, the following is recommended:
a) Access to USC resources: technological, bibliographic, training, or any other type. Complementing formal training with the use of additional resources that can help students make intensive use of all the technical possibilities presented in the classroom.
b) ICT management: both at the user level of the main office tools, as well as in the presence and use of social networks and virtual communities. During the course, we will develop aspects related to direct online marketing and will also use social networks for more intensive and rich teacher-student communication, so their mastery will be essential for full benefit of the course.
Antonio Losada Trabada
Coordinador/a- Department
- Political Science and Sociology
- Area
- Political Science and Administration
- Phone
- 881815155
- antonio.losada [at] usc.es
- Category
- Professor: University Lecturer
| Monday | |||
|---|---|---|---|
| 17:30-19:00 | Grupo /CLE_01 | Galician | 1.4 |
| Tuesday | |||
| 17:30-19:00 | Grupo /CLE_01 | Galician | 1.4 |
| 01.15.2026 16:00-18:00 | Grupo /CLE_01 | 1.4 |
| 06.15.2026 16:00-18:00 | Grupo /CLE_01 | 1.4 |