ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Student's work ECTS: 74.2 Hours of tutorials: 2.25 Expository Class: 18 Interactive Classroom: 18 Total: 112.45
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Social, Basic and Methodological Psychology
Areas: Social Psychology
Center Faculty of Psychology
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable
• Access to an enough knowledge of the subjects developed in the program.
• Integrated understanding of the different social media processes.
• Acquisition of capabilities to analyze messages and assess the effectiveness of them.
• Knowledge and use of social media research tools.
Contents for the Expositive Sessions:
1. Introduction to the study of Social Psychology of Communication. Theoretical frameworks and models in communication studies. Intrapersonal, interpersonal, and intergroup communication processes. Informal communication.
2. Persuasion, influence, and communication. Dual-process models and persuasion. Basic principles of influence. Color, form, and visual aspects in advertising.
3. Communication and new technologies. New Information and Communication Technologies (ICT). New communication codes in ICT. Psychosocial problems associated with new technologies.
4. Mass media. Media effects and their reinterpretation. Agenda-setting. Priming and framing. Communication campaigns. Disinformation and fake news.
Contents for Interactive Sessions:
1. Contextualizing a campaign.
2. Messages, format, colors, emotions.
3. Strategy planning.
4. Campaign development.
5. Public presentation of the campaign.
Rodríguez, M. (2020). Apuntes de psicología social de la comunicación. Santiago de Compostela. Campus na Nube.
Other materials:
Castells, M. (2015). Redes de indignación y esperanza: Los movimientos sociales en la era de Internet (2ª ed.). Alianza Editorial.
Cebreiros, J. (2015). Olvida tu lenguaje corporal. Una nueva forma de entender la comunicación. Barcelona. Plataforma Editorial
Cuesta, U. (2000) Psicología Social de la Comunicación. Madrid. Cátedra.
Cialdini, R. B. (2022). Influencia: La psicología de la persuasión (Nueva edición actualizada). HarperCollins.
Durán, A. (1987) Psicología de la Publicidad y de la Venta. Barcelona. CEAC.
Durán, M. y Baña, M. (coords.) (2016). Comportamiento social inclusivo. Santiago. Tórculo Comunicación Gráfica.
D'Adamo, O., García-Beaudoux, V. y Freidenberg, F. (2007). Medios de comunicación y opinión pública. Madrid. McGraw-Hill.
Mittelstaedt, M. (2020). Psicología del consumidor: Psicología de ventas, sesgos cognitivos, economía conductual y neuromarketing simplemente explicado. Scientific Economics.
Heller, E. (2004). Psicología del color. Barcelona. Editorial Gustavo Gili
Moral, F. e Igartua, J.J. (2005). Psicología Social de la Comunicación. Málaga. Ediciones Aljibe.
Morales, J.F. (coord.) (2021). Comunicación y Psicología. Madrid. Sanz y Torres.
Pastor, Y. (2006) (coord.) Psicología Social de la Comunicación. Madrid. Pirámide
Quintanilla Pardo, I. (2002). Psicología del consumidor. Prentice Hall.
Sabucedo, J.M. y Morales, J. F. (2015). Psicología Social. Madrid: Editorial Médica Panamericana (Disponible en su versión electrónica en https://www.medicapanamericana.com/mx/libro/psicologia-social-sabucedo-…)
Sabucedo, J.M. e Rodríguez, M. (1997). Medios de comunicación de masas y conducta política. Madrid. Editorial Biblioteca Nueva.
We also would use other resources availables online
Specific competences of the degree to which the subject contributes:
CE1 - Demonstrate knowledge and understanding of the functions, characteristics, contributions and limitations of the different theoretical models of Psychology.
CE5 - Demonstrate knowledge and understanding of the psychosocial principles that intervene in the behavior of individuals and the functioning of groups and organizations.
CE7 - Demonstrate knowledge and understanding of the different methods of evaluation, diagnosis and treatment in different applied fields of Psychology -clinic and health, social, educational.
CE8 - Know how to identify the needs and demands of the recipients in the different fields of application and establish the goals of psychological action.
CE11 - Know how to select and administer specific techniques and instruments of Psychology
CE13 - Know how to transmit the results of the evaluation to the recipients, in a timely and accurate way
CE14 - Know how to prepare psychological reports in different fields of action, aimed at the recipients and other professionals
Specific Matter Competences:
• Acquire a vision of communication processes in an integrated manner, both conceptual and applied
• Know mass media and their effects on people and groups
• Understand and understand the psychosocial perspective of advertising
• Know and apply methods of analysis of communicative phenomena
• Acquire a first level of training in communication skills
- THEORETICAL PART
The lecture sessions will be supported by audiovisual materials. All necessary resources will be available in the course’s virtual classroom.
- INTERACTIVE COMPONENT
Five sessions are planned to deepen the theoretical content presented in lectures, with the aim of applying it to a concrete case: the development of materials for an awareness-raising and volunteer-promotion campaign for a non-governmental organization.
Theoretical part:
To assess knowledge-related competencies, a final exam will be held on the date approved by the Faculty Board. Passing this part of the assessment is a mandatory requirement to pass the course. The grade obtained in this theoretical component will account for 60% of the student's final grade.
Interactive Component:
This part will be graded up to 4 points. Students must submit a single report consisting of two sections: one containing the campaign and the other its theoretical justification. A specific rubric will be used for evaluation. The report must be submitted through the course's Virtual Campus.
The public presentation of the campaign will also be assessed.
In case of officially granted exemption from class attendance:
The theoretical part can be prepared using the materials and tasks provided in the Virtual Campus, as well as the textbook listed in the basic bibliography. The final exam must still be taken on the date approved by the Faculty Board.
For the interactive component, the student must submit a single report on a social media campaign along with its theoretical justification. They will receive information and/or materials during the same week as the in-class sessions.
Each student must devote a total of 112.5 hours, of which 37 will be practical and 75.5 will be of a more individualy work
Tutoring schedule for teachers of this subject:
Cristina Gómez Román:
Monday, Wednesday and Thursday from 8 am to 10 am
Mauro Rodríguez Casal:
Monday, Wednesday and Thursday from 8 am to 10 am
Mauro Lucio Rodriguez Casal
Coordinador/a- Department
- Social, Basic and Methodological Psychology
- Area
- Social Psychology
- Phone
- 881813765
- mauro.rodriguez [at] usc.es
- Category
- Professor: University Lecturer
Cristina Gómez Roman
- Department
- Social, Basic and Methodological Psychology
- Area
- Social Psychology
- Phone
- 881813796
- cristina.gomez [at] usc.es
- Category
- Professor: Temporary PhD professor
| Monday | |||
|---|---|---|---|
| 10:30-12:00 | Grupo /CLE_01 | Galician | Classroom 10 |
| 12:00-13:30 | Grupo /CLE_02 | Galician | Classroom 11 |
| Wednesday | |||
| 12:00-13:30 | Grupo /CLE_02 | Galician | Classroom 11 |
| 13:30-15:00 | Grupo /CLE_01 | Galician | Classroom 10 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_02 | Classroom 3 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_01 | Classroom 3 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_02 | Classroom 6 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_01 | Classroom 6 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_02 | Classroom 7 |
| 03.25.2026 16:30-18:30 | Grupo /CLE_01 | Classroom 7 |
| 06.25.2026 12:30-15:00 | Grupo /CLE_02 | Classroom 1 |
| 06.25.2026 12:30-15:00 | Grupo /CLE_01 | Classroom 1 |
| 06.25.2026 12:30-15:00 | Grupo /CLE_01 | Classroom 2 |
| 06.25.2026 12:30-15:00 | Grupo /CLE_02 | Classroom 2 |