ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 99 Hours of tutorials: 3 Expository Class: 24 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Quantitative Economy
Areas: Quantitative Economics (USC-specific)
Center Faculty of Communication Science
Call: First Semester
Teaching: Sin docencia (Extinguida)
Enrolment: No Matriculable
The aim is to provide the students with the knowledge and use of the basical statistical techniques necessary for the descriptive analysis of data (analysis and descritive resume of data, sampling, time data series, index numbers, variation measures,...), treatment of this information in the media and the main statistical operations applied in communication.
Special attention will be paid to the practical applications of Statistics in the media.
-Presentation of the data and use of statistical language in mass media.
-Calculation and summary of numerical and qualitative information.
-Statistical analysis of information.
-Computer software for obtaining statistical results.
-Obtaining detailed statistical information and data base resources.
-Interpretation and application of the statistical analysis in the mass media
UNIT 1. INTRODUCTION.
1.1.Motivation
1.2.Statistics terms
UNIT 2. UNIVARIATE SERIES ANALYSIS
2.1. Dispalying statistical data.
2.2. Graphs.
2.3. Measures of central tendency
2.4. Measures of dispersion
2.5. Shape and concentration measures.
UNIT 3. INDEX NUMBERS
3.1. Main variation rates.
3.2. Simple and compound indexes.
3.3. Change of base.
3.4. Indexes of prices, quantities and value.
3.5. Deflation.
3.6. Consumer Prices Index. Other index.
UNIT 4. TIME SERIES
4.1. Descriptive modeling of temporal series.
4.2. Time series components.
UNIT 5. MULTIVARIATE ANALYSIS
5.1. Two-dimensional distributions. Tabulation.
5.2. Graphical representations.
5.3. Relations betweeen characteristics. Statistical independence.
5.4. Correlation and association.
UNIT 6.- SAMPLING
6.1. Introduction to sampling.
6.2. Main sampling techniques
6.3. Applications. Main surveys.
UNIT 7.- STATISTICS AND SOFTWARE
7.1. Computer packages with applications in Statistics.
7.2. Statistical database (IGE, INE, Eurostat, Anuario MC,…)
JAUSET, J. (2001). Estadística para periodistas, publicitarios y comunicadores. Editorial UOC.
JAUSET, J. (2000) La investigación de audiencias en televisión. Fundamentos estadísticos.
Edit. Paidós
MARTIN-GUZMAN, P., MARTIN-PLIEGO, F.J. (1987) Curso básico de Estadística Económica. Edit. Ariel
PEÑA, D., ROMO, J. (1997). Introducción a ala estadística para las ciencias sociales. Ed. McGraw Hill.
PORTILLA, I. (2004) Estadística descriptiva para comunicadores. EUNSA, Navarra
PULIDO SAN ROMAN, A. (1984) Estadística y técnicas de Investigación Social. Ediciones Pirámide S.A.
RIOBOO, J.M., DEL ORO, C.P. (2000) Representaciones gráficas de datos estadísticos. Edit. AC, Madrid.
WIMMER, R., DOMINICK, J. (2001). Introducción a la investigación en medios masivos de comunicación. International Thomson Editores 2001.
COMPLEMENTARY
FERNÁNDEZ CUESTA, C. FUENTES GARCÍA, F. (1995) Curso de Estadística Descriptiva. Teoría y práctica. Edit. Ariel, Barcelona
GARCIA BARBANCHO, A. (1992) Estadística Elemental Moderna. Edit. Ariel, Barcelona
MANZANO, V.G., ROJAS, A.J., FERNÁNDEZ, J.S. (1996) Manual para encuestadores. Edit. Ariel, S.A. Barcelona
PARRA, I. (2001). Estadística empresarial con Microsoft Excel: Fórmulas, tablas y funciones. Editorial AC, Madrid.
PÉREZ, C. (2002) Estadística aplicada a través de Excel. Pearson Educación, Madrid.
PEREZ, R. et al.(1992) Análisis de Datos Económicos I: Métodos Descriptivos. Edit. Pirámide
SARRAMONA, J. Investigación y estadística aplicada a la educación. Madrid: Ceac, 1980
SIERRA, R. Técnicas de investigación social. Madrid: Paraninfo, 1994
TANUR, J.M. et al.(1992) La Estadística: Una guía a lo desconocido. Edit. Alianza Editorial
GENERAL:
-Formation in Social Sciences, Humanities, and Science and Technology to provide a basic contextual competence of transdisciplinary order.
-Practical work and professional experimentation and innovation, along with a methodological introduction and analysis applied to the introduction to research in communication.
- Know how to apply the knowledge to work in a professional way and possess the competences that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within the area of study
- Have the ability to gather and interpret relevant data (usually within their area of study) to issue judgments that include a reflection on relevant social, scientific or ethical issues
- Transmit information, ideas, problems and solutions to a specialized and non-specialized audience
- Develop those learning skills necessary to undertake further studies with a high degree of autonomy
- Basic contextual competence of transdisciplinary order
- Contextual competence to place audiovisual communication in the information society
- Competition to practice the profession with professional ethics and civic engagement
TRANSVERSALS:
- Organization and planning capacity
- Ability to manage information
- Teamwork
- Autonomous learning
- Creativity
- Initiative and entrepreneurial spirit
- Basic knowledge of the profession
SPECIFIC:
Specialist in research and analysis of current and prospective communication and communication processes and phenomena, trained for the tasks of mediation, counseling, consulting and measurement
- Capacity for the professional competencies of a distributor and exhibitor of audiovisual works
- Acquire the necessary training for the interpretation of statistical reports
- Train for the management of companies related to the audiovisual sector
- Know the techniques for the professional development of the programming of audiovisual products
Half of the total number of credits will be dedicated to explanatory classes and the rest to interactive classes. The matter will not possess two totally differentiated parts (theory and practice) and will be developed together during the course.
Expository classes: Teachers will explain each of the topics of the program, insisting on the fundamental concepts and their relationships.
Interactive classes: Activities needing active students' participation: discussions of practical cases, problems resolution, texts or information tasks, computer practicals, oral presentations, etc.
Tutoring: activities of orientation, dynamization and tutorship of the students work: orientation for the accomplishment of reports, oral presentations, search and selection of bibliographical material and statistical databases, problem solving.
Scenario 1: expository and interactive teaching will be totally face-to-face. In the interactive classes the students will work in groups. Tutoring will be primarily face-to-face but it can also be done electronically using email, the virtual classroom or the virtual platform of the USC (Teams).
Scenario 2: face-to-face and virtual teaching will be combined in expository and interactive teaching according to the guidelines established by the USC for this scenario and the sanitary measures established at that time. For virtual teaching, the virtual classroom of the subject, the USC platform (Teams) or free platforms that can facilitate electronic mobile learning or M-learning will be used synchronously and / or asynchronously. In general, expository teaching may be asynchronous and an attempt will be made to make interactive teaching synchronous in order to facilitate the discussion and resolution of practical cases, either face-to-face or on-line according to the guidelines established in this scenario. Tutoring will be primarily on-line via email, the virtual classroom and the USC platform (Teams).
Scenario 3: Teaching will be totally virtual. For this teaching, the virtual classroom of the subject and the USC platform (Teams) will be used synchronously and / or asynchronously according to the possibilities established by the USC. In general, expository teaching may have an asynchronous character and an attempt will be made to make interactive teaching synchronous in order to facilitate the discussion and resolution of practical cases using the virtual classroom, the USC platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning. Tutoring will be electronically via email, the USC virtual classroom and / or the USC virtual platform (Teams).
FIRST OPPORTUNITY
Students should choose one of the two following options at the beginning of the semester:
(A) CONTINUOUS ASSESSMENT SYSTEM
- Exam/s: 60 % of the maximum possible qualification.
- Tasks, group activities, and active participation developed along the semester will receive 40% of the remaining maximum qualification.
However, to pass the subject it will be mandatory to obtain a minimum of 50% of the assessment of the exam.
B) SINGLE ASSESSMENT SYSTEM
- Final exam: 100 % of the maximum possible qualification.
SECOND OPPORTUNITY
Students following option (A) will be able to choose, during the celebration of the exam, between the continuous assessment system (A) and the single assessment system (B).
Students who have waived class attendance will be evaluated through the single assessment system.
In the case of fraudulent exercises or tests, the “Normativa de avaliación do rendemento académico dos estudantes e de revisión de cualificacións” will apply.
Scenario 1: The final exam will be done in person on the official dates. The continuous evaluation of the students will be based on the work and / or activities carried out during the course, group work and their participation in academic activities. All activities will be presented in face-to-face sessions and in the virtual classroom.
Scenario 2: The final exam will be on-line (synchronous or asynchronous) using the virtual classroom on the official dates or face-to-face if it is possible taking into account the sanitary measures established in this scenario. The continuous evaluation will be carried out combining pn-line and face-to-face tasks that are feasible in this scenario. For group and / or individual on-line tasks and tests of the continuous assessment, the virtual classroom of the subject, the virtual platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning will be used. All activities throughout the course will be the face-to-face or on-line sessions in the virtual classroom.
Scenario 3: The final test will be on-line (synchronous or asynchronous) on the official dates The continuous assessment will be carried out by combining the group and / or individual telematic tasks and tests using the virtual classroom of the subject, the virtual platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning. All activities throughout the course will be presented in on-line sessions and in the virtual classroom.
Class work: 48 hours
Autonomous, individual study or in group: 45 hours
Planning, search, record and preparation of support material: 20 hours
Readings, recommendations, libraries activities or similar: 40 hours
Preparation of oral presentations, discussions or similar: 10 hours
Writing of exercises, conclusions and / or other works: 12 hours
Total: 150 hours
The mathematical language is necessary for the subject development since that is the Statistics expression language. In this respect the student has to do an effort to the beginning of the course to use a precise language.
Students must do an effort at the beginning of the course in order to use a precise and not common language. That difficulty will be soon overcome because the contents are presented in a gradual way.
Students must acquire the necessary tools for the accurate interpretation of the original statistical results or collected from other sources. The debate in the classroom about the contents is a useful tool for understanding the presented contents, so attendance at academic activities is important. In each scenario, it is convenient for the student to consult all the doubts that they may have.
The mathematical expressions do not have to be memorized.
All the information included follows the USC Consello de Goberno Agreement of 19/06/2020 "Bases para o desenvolvemento dunha docencia presencial segura. Curso 2020-21” and in the “Directrices para o desenvolvemento dunha docencia presencial segura. Curso 2020-21” of the Comisión for Teaching Planning of 25/06/2020. Under this regulation, the next Contingency Plan was prepared for the adaptation of the sections corresponding to the teaching methodology and the evaluation system for scenarios 2 and 3 to be taken into account by the monitoring and accreditation processes of the degree:
a) Teaching methodology
Scenario 2: face-to-face and virtual teaching will be combined in expository and interactive teaching according to the guidelines established by the USC for this scenario and the sanitary measures established at that time. For virtual teaching, the virtual classroom of the subject, the USC platform (Teams) or free platforms that can facilitate electronic mobile learning or M-learning will be used synchronously and / or asynchronously. In general, expository teaching may be asynchronous and an attempt will be made to make interactive teaching synchronous in order to facilitate the discussion and resolution of practical cases, either face-to-face or on-line according to the guidelines established in this scenario. Tutoring will be primarily on-line via email, the virtual classroom and the USC platform (Teams).
Scenario 3: Teaching will be totally virtual. For this teaching, the virtual classroom of the subject and the USC platform (Teams) will be used synchronously and / or asynchronously according to the possibilities established by the USC. In general, expository teaching may have an asynchronous character and an attempt will be made to make interactive teaching synchronous in order to facilitate the discussion and resolution of practical cases using the virtual classroom, the USC platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning. Tutoring will be electronically via email, the USC virtual classroom and / or the USC virtual platform (Teams).
b) Assessment system
Scenario 2: The final exam will be on-line (synchronous or asynchronous) using the virtual classroom on the official dates or face-to-face if it is possible taking into account the sanitary measures established in this scenario. The continuous evaluation will be carried out combining pn-line and face-to-face tasks that are feasible in this scenario. For group and / or individual on-line tasks and tests of the continuous assessment, the virtual classroom of the subject, the virtual platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning will be used. All activities throughout the course will be the face-to-face or on-line sessions in the virtual classroom.
Scenario 3: The final test will be on-line (synchronous or asynchronous) on the official dates The continuous assessment will be carried out by combining the group and / or individual telematic tasks and tests using the virtual classroom of the subject, the virtual platform (Teams) and / or free platforms that can facilitate electronic mobile learning or M-learning. All activities throughout the course will be presented in on-line sessions and in the virtual classroom.
Carlos Pio Del Oro Saez
- Department
- Quantitative Economy
- Area
- Quantitative Economics (USC-specific)
- carlospio.deloro [at] usc.es
- Category
- Professor: University Lecturer
Maria Luisa Chas Amil
Coordinador/a- Department
- Quantitative Economy
- Area
- Quantitative Economics (USC-specific)
- Phone
- 881811549
- marisa.chas [at] usc.es
- Category
- Professor: University Lecturer
| Monday | |||
|---|---|---|---|
| 12:00-13:00 | Expositivo 1 | Galician, Spanish | Classroom 6 |
| Wednesday | |||
| 11:00-12:00 | Expositivo 1 | Galician, Spanish | Classroom 0 |
| 12:00-13:00 | Expositivo 1 | Galician, Spanish | Classroom 0 |
| 01.11.2021 10:00-14:00 | Expositivo 1 | Classroom 5 |
| 01.11.2021 10:00-14:00 | Expositivo 1 | Classroom 6 |
| 06.21.2021 10:00-14:00 | Expositivo 1 | Classroom 7 |