ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 51 Hours of tutorials: 3 Expository Class: 9 Interactive Classroom: 12 Total: 75
Use languages Spanish, Galician, English
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Marketing and Market Research
Center Faculty of Economics and Business Studies
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
Digital marketing objectives are:
1.Define marketing process and planning in digital environments.
2.Define distribution process and communication management in digital environments.
3.Define and planning product and distribution in digital environments.
4.Define and planning price and communication in digital environments.
5.Tourist network management.
1: Urban Destiny as a whole system.
2: Tourism commercialization.
3. Strategy and marketing mix in digital environments in tourism.
ARMANDO TRAVAGLINI, SIMONE PUORTO, VITO D'AMICO. “Marketing digital turístico: y estrategias de revenue management para el sector de la hostelería. Edición1ª”, Marcombo, Barcelona 2016
PATRICIA MÁRMOL SINCLAIR, CARMEN DELIA OJEDA GARCÍA “Marketing turístico 2.ª edición” Paraninfo. Madrid –2016
PHILIP KOTLER, KEVIN LANE KELLER, MAIREAD BRADY, MALCOLM GOODMAN, TORBEN HANSEN. “Marketing Management 3rd edn” Pearson 2016
BIGNÉ, E.; FONT.X.; ANDREU,L. "Marketing de destinos turísticos: análisis y estrategias de desarrollo". ESIC, Madrid, 2000.
BASIC AND GENERAL
CG1 – Define tourism management.
CG2 – Apply knowledge acquire in tourist environments.
CG3 – Solve problems in digital environments
TRANSVERSAL
CT1 – Apply ethics in management decisions.
CT2 – Critic sense.
CT3 – Analyze and resume information.
CT5 – Define creative proposals.
SPECÍFIC
CE9 – Define tourist system.
CE10 – Explain policies that affect tourism in digital environments.
CE11 – Apply new technologies.
It is convenient for students to read the topics before the classroom sessions, since in this way the class can be oriented more to comment on the doubts that such reading may generate. Specifically, sessions will be established to debate and contrast ideas about the concepts, processes and methods presented.
Scenario 1. Adapted normality
In the expository classes the teaching staff will develop the syllabus of the subject, explaining concepts and themes, but they will not necessarily present all of its content nor will it do so in the following order in the text of the basic bibliography. The personal computer and the projector gun will be used as the main supports of the subject, projecting transparencies and different material that serves as a guide to the explanations made.
In the expository classes, a blackboard, printed articles or any other information necessary to expand knowledge and clarify doubts will also be used.
The interactive sessions may involve works with readings on topics related to the subject, the resolution of exercises and case studies, the presentation of works and participation in discussions with their classmates.
Interactive sessions may involve carrying out activities outside of face-to-face sessions, as explained in the section on study times. The teachers will use the laptop and the projector gun, making the student available different exercises, practical cases, and other printed material and computer files related to the subject.
The evaluation will take into account all the activities carried out by the students (active participation in the analysis of cases, debate and comment on readings, articles or news in the press, production and presentation of works, content tests, etc.).
To overcome the subject there are two opportunities. Students who do not pass the subject at the first opportunity will be entitled to a second, which will be the one that appears in their academic record in the event that the grade obtained is higher.
The evaluation system for these two opportunities is set out below.
-Student without class attendance waiver:
-First common opportunity:
Grades are based on 3 items:
1) Final test grade will be 40%.
2) Exercises grade will be 20%.
3) Obligatory final work grade will be 40%.
In order to pass the subject final test and exercises will be 5 points and final work another 5 points.
-Student with a class attendance waiver:
The students who were granted a class attendance waiver according to instruction No. 1/2017 of the USC General Secretariat will be evaluated through a face-to-face test that will represent 100% of the grade to be obtained by the student. Students in this situation should contact the subject coordinator.
-All students:
In the case of fraudulent performance of exercises or tests, the one set forth in the Regulations for the evaluation of the academic performance of the students and the review of grades will be applied”. That is, the verification by the teaching staff of the existence of plagiarism in the works delivered will suppose for the affected students the qualification of “Suspense”.
In accordance with the Permanency Regulations in force at the USC for Undergraduate and Master studies (art. 5.2), participation in any of the activities subject to the evaluation will mean that the student's final grade will be different from not presented.
-Expositive classes 9
-Interactives classes 12
-Tutorial in group 3
-Class participation 3
-Individual study 22
-Homework 7
-Activities 12
-Presentations 7
It is strongly recommended to the students a continuous work during the hold term, to be updated in the explained theoretical concepts and to be involved in the discussions about chapters and case studies presented. It is also recommended to participate in the simulation game in order to become familiar to afford situations similar to the real life, with the analysis of business situations and decision-making. In addition, is advisable the communication with the professor through the personal assessment.
In-class behavior
This course in Digital marketing must be developed in a professional way. To come into lately or to leave out early is it not allowed. As well, it is not allowed to read newspapers or to do tasks of other subjects. Students are not allowed to talk in class about topics not related with subject. All students should be able to listen lecturers’ explanations.
Contingency plan:
Scenario 2. Distance
Teaching methodology
If due to the health situation all or a part of the exhibition sessions cannot be taught in person, as described in scenario 1, the teachers will make the presentations of the topics covered and the necessary material available in the Virtual Campus for the students of the subjet.
The explanation of the theoretical concepts will be carried out using audiovisual material disseminated to the students through the Virtual Campus of the subject. The Teams platform, You tube or other similar tools and platforms authorized by the USC may be used.
If, due to the health situation, all or part of the interactive sessions cannot be taught as described in scenario 1, the activities to be carried out in the interactive sessions will be carried out by providing students with the necessary materials through the subject's Virtual Campus. The teaching staff will send the instructions to carry out the practices and locate the material using the Virtual Campus email service.
The precise materials will be supplied by the same means and, directly, on the Virtual Campus itself. When necessary, other resources available to students will be used (Teams platform, You tube and any other platform authorized by the USC). Students must deliver the results of the required activities using the means indicated by the teaching staff of the subject.
The tutorials for the query of doubts will be carried out using the institutional email of the USC or the Virtual Campus. For more detailed attention, tutorials can be scheduled using the Teams platform or any other platform authorized by the USC.
Evaluation system
If, due to the health situation, it is not possible to carry out face-to-face tests, the one established in scenario 1 will be maintained, with the following modifications:
1) Final exam on content: The final content test will be carried out face-to-face or telematically, in accordance with the system established by the deanship and the rector's office of the USC. This examination will be carried out on the dates established by the USC and, in the event that it was telematic, it will be carried out using the platforms enabled by the USC for which purpose (Virtual Campus, Teams or others).
Students who justifiably state that they cannot have adequate means to carry out the electronic test must notify the coordinator of the subject.
If, due to the health situation, interactive classroom activities cannot be carried out, the one established in scenario 1 will be maintained, with the following modifications:
2) Rest of activities: The participation of the students in the classes and the presentation of works will not be taken into account if the situation does not allow their assessment.
Scenario 3. Closure of the facilities
Teaching methodology
The teachers will make available to the students the presentations of the topics covered and the necessary material in the Virtual Campus of the subject. The explanation of the theoretical concepts will be carried out using audiovisual material disseminated to the students through the Virtual Campus of the subject. The Teams platform, You tube or other similar tools and platforms authorized by the USC may be used.
The activities to be carried out in the interactive sessions will be carried out by providing the students with the necessary materials through the subject's Virtual Campus. The teaching staff will send the instructions to carry out the practices and locate the material using the Virtual Campus email service.
The precise materials will be supplied by the same means and, directly, on the Virtual Campus itself. When necessary, other resources available to students will be used (Teams platform, You tube and any other platform authorized by the USC).
The lighting must deliver the results of the required activities using the means indicated by the teaching staff.
The tutorials for the query of doubts will be carried out using the institutional email of the USC or the Virtual Campus. For more detailed attention, tutorials can be scheduled using the Teams platform or any other platform authorized by the USC.
Evaluation system
The one established in scenario 1 will be maintained, with the following modifications:
1) Final test on content: The final test of face-to-face content is replaced by a telematic test to be carried out on the dates established by the USC and using the platforms enabled by the USC for which purpose (Virtual Campus, Teams or others).
In case of partial tests, this same procedure will be applied.
Students who justifiably state that they cannot have adequate means to carry out the telematic test must notify the coordinator of the subject.
2) Rest of activities: The participation of the students in the classes and the presentation of works will not be taken into account if the situation does not allow their assessment.
Jose Ramon Porto Pedrido
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Marketing and Market Research
- josera.porto [at] usc.es
- Category
- Professor: LOU (Organic Law for Universities) Associate University Professor
| Thursday | |||
|---|---|---|---|
| 16:00-17:30 | Grupo /CLE_02_Inglés | English | Computer room 3 |
| 17:30-19:30 | Grupo /CLIS_02_Inglés | English | Computer room 3 |
| 05.27.2022 16:00-19:00 | Grupo /CLIS_01 | Classroom 02 |
| 05.27.2022 16:00-19:00 | Grupo /CLE_02_Inglés | Classroom 02 |
| 05.27.2022 16:00-19:00 | Grupo /CLE_01 | Classroom 02 |
| 05.27.2022 16:00-19:00 | Grupo /CLIS_02_Inglés | Classroom 02 |
| 07.12.2022 16:00-19:00 | Grupo /CLE_01 | Classroom 02 |
| 07.12.2022 16:00-19:00 | Grupo /CLIS_02_Inglés | Classroom 02 |
| 07.12.2022 16:00-19:00 | Grupo /CLIS_01 | Classroom 02 |
| 07.12.2022 16:00-19:00 | Grupo /CLE_02_Inglés | Classroom 02 |