ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Student's work ECTS: 76.5 Hours of tutorials: 4.5 Expository Class: 13.5 Interactive Classroom: 18 Total: 112.5
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Marketing and Market Research
Center Faculty of Economics and Business Studies
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
The main goals of this course can be summarized as follows:
Knowledge of the most important research methods in business management.
Ability to design a research.
Design of a survey and data processing using various statistical programs employed in re-search in Business Administration.
Ability to interpret results and draw relevant conclusions.
Knowledge of the impact journals in Business Administration and the publishing process.
The course syllabus covers the content outlined below:
1. SCIENTIFIC METHOD. Techniques for research in business administration.
2. DATABASES. Data collection.
3. TREATMENT. Data analysis.
4. PUBLICATION. Scientific journals in business administration.
SCARRERO, I; FABRA, M.E.; VALOR, C. (2012). El libro de cabecera del investigación en Eco-nomía y Empresa, Universidad Pontificia de Comillas, Madrid.
FERNÁNDEZ, V. (2020). Fundamentos de metodología para la investigación, Omnia Science Scholar
FERNÁNDEZ, L. (1999) "Investigación de mercados: obtención de lana información" ed. Civi-tas
MALHOTRA, N. (2008) "Investigación de mercados" 5ª Edición Prentice-Hall.
SARABIA, F. J. (1999) " Metodología para lana investigación en marketing y dirección de em-presas". Ed. Pirámide.
URIEL, Y. y ALDÁS, J. (2005) “ Análisis multivariante aplicado”. Ed. Thomson
Degree competences to which the course contributes:
CB01- Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
CB02- That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
CB04- That students know how to communicate their conclusions –and the knowledge and ultimate reasons that support them– to specialized and non-specialized audiences in a clear and unambiguous way.
CB05- That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
CG01- Advanced knowledge in Business Management, fundamentally in its methods, tech-niques and areas of application.
CG03- Ability to apply the knowledge acquired to business reality.
CG04- Ability to solve problems in new or little-known environments.
CG06- Ability to communicate information, ideas, business management problems -of a ge-neric or specific nature- and proposed solutions.
CG07- Ability to design integrated or functional areas management projects .
CG09- Ability to identify, gather and interpret relevant data on issues related to business management.
CT01- Ethical sense of management and business management.
CT03- Analysis and synthesis capacity.
CT04- Planning and organization capacity.
CE01- Overall vision of the company and its environment, which allows diagnosing and un-derstanding complex problems, analyzing them and making appropriate decisions, being aware of their scope.
Face-to-face teaching. In the theoretical classes the teacher will develop the program, ex-plaining concepts and topics. The computer and the projector cannon will be used as main supports, projecting presentations and different materials that serve as a guide to the ex-planations made. In the theoretical classes the blackboard, printed articles or any other in-formation necessary to expand knowledge and clarify doubts will also be used. The interac-tive sessions may involve the analysis of research articles, resolution of exercises and practi-cal cases, and preparation of research material. Interaction with the student is essential to achieve the desired learning. Tutorials can be face-to-face or virtual (via email or the corpo-rate platform MS ’Teams).
This subject has a Virtual Classroom.
The evaluation will take into account all the activities carried out by the students under the teacher's request. The corresponding score in this continuous evaluation will suppose 50% of the final grade and will be kept for the extraordinary June/July opportunity (2nd opportuni-ty) but not for repeaters. The final exam will account for the remaining 50% of the grade. To pass the subject there are two opportunities. Students who do not pass the subject at the first opportunity will be entitled to a second, which will be the one that appears in their aca-demic record in the event that the grade obtained is higher.
To pass the subject, students must attend at least 80% of the scheduled classroom teaching activities. Class attendance is regulated by the “Reglamento de asistencia a clase en las en-señanzas de grado y máster”.
The evaluation will be carried out as follows:
- Final theoretical and practical test: face-to-face on the dates and times set in the final tests calendar.
- Continuous assessment: telematic delivery (through the virtual campus) and face-to-face resolution.
COMPETENCE ASSESSMENT:
Continuous assessment: CB1, CB2, CB4, CB5 , CT01, CT2, CT4, CE01
Final test: CB1, CB2, CB4, CB5, CG3, CG4, CG6, CG9, CT1, CE01
Exemption from attendance is regulated by the “Reglamento de asistencia a clase en las enseñanzas oficiales de grado y máster”. Students who are granted a class attendance waiv-er will be evaluated with a specific final exam that will mean 100% of the grade.
For cases of fraudulent performance of exercises or tests, the provisions set out in the ““Normativa de evaluación del rendimiento académico de los estudiantes y de revisión de calificaciones” shall apply.
The subject’s workload is 4.5 ECTS.
Contact hours: 36 h.
Hours of personal work: 76,5 h.
To prepare the course the students should work during the year, keep the theoretical con-cepts up to date, use the support material provided and keep a constant communication with the teacher.
Maria De La Concepcion Varela Neira
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Marketing and Market Research
- Phone
- 881811711
- conchi.varela [at] usc.es
- Category
- Professor: University Lecturer
| Thursday | |||
|---|---|---|---|
| 10:00-11:30 | Grupo /CLE_01 | Spanish | Classroom 13 |
| 11:30-13:30 | Grupo /CLIS_01 | Spanish | Classroom 13 |
| 06.01.2026 10:00-12:30 | Grupo /CLIS_01 | Classroom 13 |
| 06.01.2026 10:00-12:30 | Grupo /CLE_01 | Classroom 13 |
| 06.29.2026 17:00-19:00 | Grupo /CLIS_01 | Classroom 13 |
| 06.29.2026 17:00-19:00 | Grupo /CLE_01 | Classroom 13 |