ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 46 Hours of tutorials: 4 Expository Class: 15 Interactive Classroom: 10 Total: 75
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Surgery and Medical-Surgical Specialities
Areas: Stomatology
Center Faculty of Medicine and Dentistry
Call: First Semester
Teaching: Sin docencia (Extinguida)
Enrolment: No Matriculable
1. – To provide students with knowlegde about the documentation to organize and manage a dental clinic
2. – To learn the legislation that affects dental clinics
3. - Be able to planning a dental clinic
4. – To provide students with knowledge about management of human resources and materials in a dental clinic
5. - To enhance effective communication with patients and clinic staff
6.- To know the ethical foundations of the profession
7.- To understand the principles and fundamentals of management, planning and marketing of dental clinic.
THEORETICAL PROGRAM
1. - Introduction to Planning and Management of dental clinic: General Concepts, Objectives and professional interest of the management and dental marketing. Dental Ethics. Legal aspects in the dental clinic.
2. - The patient-client: Types, the first consult, information, communication, attention. Customer Value: concept. Recruitment of patients and Loyalty client. Resolution of claims, crisis management.
3. - Planning and Management of dental clinic: planning and business plan. Economic financial plan. The team: leadership, management, HR organization, selection process, training and motivation. Structure, location and design of the dental clinic. Quality service and value creation: satisfaction and price. Process management and quality of care.
4. - Strategy and Marketing of dental clinic: Strategic plan: market research, health marketing, targeting and positioning. Brand and image. Marketing services. The dental clinic as a service company. Advertising.
PRACTICE PROGRAM
1.- Organization of appointments and files. Computer programs of integral management. Distribution of tasks.
2.- Legal aspects in the opening of a dental clinic (LOPD, Documentation, Sanitary waste, opening license, health center, professional liability insurance and others).
3.- Internal and external marketing. Positioning in the market, creation of brand image / logo. Promotional conferences
4.- Online and offline marketing.
Corral, I., Itza, F., Martí, J.F. (2007). Organización, gestión y calidad en la clínica dental. ERGÓN Ediciones, Barcelona.
Echarri, P., Fernández, J.M., Geli, J., Mesenguer, J.R. (2006). Marketing para la clínica odontológica. (1ª parte y 2ºparte). Ed. Nexus médica. Barcelona.
Hernández, A., Martínez, J.M. (2014). Marketing Sanitario. Evolución-Revolución. Business Marketing School, ESIC Editorial, Madrid.
Morchón, P. (2017). El camino hacia el éxito de tu clínica dental. Ed. Quintessence, S.L. España. Barcelona.
Sáez, F. (2011). Cómo crear y gestionar tu consulta. S.P.A.,S.L. Madrid.
Utrilla, M., Viñals, P., Carralero, I. (2011). Gestión en Odontología. Bellisco Ediciones Técnicas y Científicas, Madrid.
Utrilla, M. (2010). Manual de contabilidad en Odontología. BELLISCO Ediciones.
Young, L.B., O´Toole, C.R., Wolf, B. (2015). Communication skills for dental health care providers. Ed. Quintessence Publishing Co, Inc. Quitessence books.
Okuji, M. (2010). Dental practice: get in the game. Winning bussiness strategies for new dentists. Quintessence Publishing Co, Inc. Quintessence Books.
Roig Jornet, P. (2018). Odontología Slow. Gestión hacia la excelencia. Ed. Quintessence, S.L. España. Barcelona.
LINKS OF INTEREST
General Council of Dentists. Collegiate Organization of Dentists of Spain http://www.colegiodedentistas.com/
Dental Economics. Periodical Magazine http://www.dentaleconomics.com/index.html
http://www.infomed.es/.
Basic and general skills (CG 01-09 / 17,18,20,30) and specific competences (CMIII. 08,11,13,14,18,19, 21-23) described in the description of the Degree in Dentistry at USC .
Students will have lectures or theoretical sessions, participate in interactive workshops/semimars and tutorials (group or individual).
The information referred to scenarios 2 and 3 appears in section X.- Observations.
There will be a continuous evaluation, assessing attendance and student participation in the expositive and interactive sessions (20%). There will be a final written test of theoretical contents (60% of final mark) and of the contents of the interactive classes (20% of final mark) of the type of multiple choice test and short question.
The information referred to scenarios 2 and 3 appears in section X.- Observations.
The student will dedicate 45 hours to the study of the topics presented in the expository teaching, devoting about 15 hours to the preparation of the interactive sessions and about 10 hours to reading texts and recommended documents.
Previous subjects with clinical practices is a recommendation however is not prerequisite in the grade memory to study the subject. Students are encouraged to attend and actively participate in class, to review previously on the theoretical aspects discussed in the previous expository and interactive sessions and to use the virtual campus of the subject.
During the academic year, and especially in scenarios 2 and 3 it is recommended to consult daily the institutional e-mail (@ rai.usc.es) and the Virtual Campus of the subject to participate in the sessions of Teams and webtutorías and to carry out the indicated tasks which will allow the control and monitoring of active participation for the final evaluation.
SCENARIO 2: All the training activities provided for in scenario 1 will be carried out. The expository teaching will preferably be non-contact. The activities in groups (interactive teaching) will be carried out in person but with a reduced capacity of 70%, so that groups with active participants, students with connection problems will be present and passive students or students belonging to risk groups. synchronous telematic form. The tutorials will preferably be online and will be arranged by e-mail with the teacher.
The final assessment test will be carried out in person in a classroom that ensures a minimum distance of 1.5 meters between students with the individual protection measures approved in the post-COVID safety protocols.
SCENARIO 3. All the training activities provided for in scenario 1 will be carried out with non-contact teaching.
The expository and interactive teaching will be through the official channels of the USC complying with the LOPD: Microsoft Teams (in the team “Planificación & GestiónClínicaOdontológica) and the Virtual Campus of the subject. The tutorials will be telematic only, and will be arranged by appointment by e-mail with the teacher.
The evaluation of the academic year as a consequence of the suspension of face-to-face teaching will follow the mixed or combined evaluation method: face-to-face (physical or telematic with activity registration on the Teams platform), continuous evaluation (individual activities and level of participation) and final test. An assessment of attendance (up to the state of alarm) and scheduled activities (scheduled exercises and tasks) will be conducted. The final written test will be conducted through the Teams or Microsoft Forms platform in real time and will consist of a test-type exam and short question. In the maximum time of one hour from the beginning, the answers must be uploaded in a .pdf document to the virtual campus or the e-mail of the subject coordinator. In case of problems in the connection at the time of the test, the affected student must notify the coordinator by phone by documenting the problems. In such a case, the affected students, once the connection problems have been solved, will receive an alternative written test with different questions under the same conditions as the rest of the students. Assessment percentages for assessment will be maintained by assessing student attendance and participation in interactive classes and sessions (20%); the final written test of theoretical contents (60% of final mark) and of the contents of the interactive classes (20% of final mark).
This contingency plan will be developed if the necessary technological and material resources are provided to the teaching staff for its execution.
Maria Mercedes Gallas Torreira
Coordinador/a- Department
- Surgery and Medical-Surgical Specialities
- Area
- Stomatology
- Phone
- 881812354
- mercedes.gallas.torreira [at] usc.es
- Category
- Professor: University Lecturer
| Wednesday | |||
|---|---|---|---|
| 17:00-18:00 | Grupo /CLIL_01 | Spanish | Dentistry-A. Suárez Nuñez |
| 01.20.2021 16:00-18:00 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |
| 01.20.2021 16:00-18:00 | Grupo /CLE_01 | Dentistry-Classroom 3 |
| 06.30.2021 16:00-18:00 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |
| 06.30.2021 16:00-18:00 | Grupo /CLE_01 | Dentistry-Classroom 3 |