ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 46 Hours of tutorials: 4 Expository Class: 15 Interactive Classroom: 10 Total: 75
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Surgery and Medical-Surgical Specialities
Areas: Stomatology
Center Faculty of Medicine and Dentistry
Call: First Semester
Teaching: Sin docencia (Extinguida)
Enrolment: No Matriculable
1.- To provide students with knowlegde about the documentation to organize and manage a dental clinic
2.- To learn the legislation that affects dental clinics
3.- Be able to planning a dental clinic spaces
4.- To provide students with knowledge about management of human resources and materials in a dental clinic
5.- To enhance effective communication with patients and clinic staff
6.- To understand the principles and fundamentals of management, planning and marketing of dental clinic.
THEORETICAL PROGRAM
1. - Introduction to Planning and Management of dental clinic: General Concepts, Objectives and professional interest of the management and dental marketing. Dental Ethics. Legal aspects in the dental clinic.
2. - The patient-client: Types, the first consult, information, communication, attention. Customer Value: concept. Recruitment of patients and Loyalty client. Resolution of claims, crisis management.
3. - Planning and Management of dental clinic: planning and business plan. Economic financial plan. The team: leadership, management, HR organization, selection process, training and motivation. Structure, location and design of the dental clinic. Quality service and value creation: satisfaction and price. Process management and quality of care.
4. - Strategy and Marketing of dental clinic: Strategic plan: market research, health marketing, targeting and positioning. Brand and image. Marketing services. The dental clinic as a service company. Advertising.
PRACTICE PROGRAM
1.- Organization of appointments and files. Computer programs of integral management. Distribution of tasks.
2.- Legal aspects in the opening of a dental clinic (LOPD, Documentation, Sanitary waste, opening license, health center, professional liability insurance and others).
3.- Internal and external marketing. Positioning in the market, creation of brand image / logo. Promotional conferences
4.- Online and offline marketing.
Corral, I., Itza, F., Martí, J.F. (2007). Organización, gestión y calidad en la clínica dental. ERGÓN Ediciones, Barcelona.
Echarri, P., Fernández, J.M., Geli, J., Mesenguer, J.R. (2006). Marketing para la clínica odontológica. (1ª parte y 2ºparte). Ed. Nexus médica. Barcelona.
Hernández, A., Martínez, J.M. (2014). Marketing Sanitario. Evolución-Revolución. Business Marketing School, ESIC Editorial, Madrid.
Morchón, P. (2017). El camino hacia el éxito de tu clínica dental. Ed. Quintessence, S.L. España. Barcelona.
Sáez, F. (2011). Cómo crear y gestionar tu consulta. S.P.A.,S.L. Madrid.
Utrilla, M., Viñals, P., Carralero, I. (2011). Gestión en Odontología. Bellisco Ediciones Técnicas y Científicas, Madrid.
Utrilla, M. (2010). Manual de contabilidad en Odontología. BELLISCO Ediciones.
Young, L.B., O´Toole, C.R., Wolf, B. (2015). Communication skills for dental health care providers. Ed. Quintessence Publishing Co, Inc. Quitessence books.
Okuji, M. (2010). Dental practice: get in the game. Winning bussiness strategies for new dentists. Quintessence Publishing Co, Inc. Quintessence Books.
Roig Jornet, P. (2018). Odontología Slow. Gestión hacia la excelencia. Ed. Quintessence, S.L. España. Barcelona.
LINKS OF INTEREST
General Council of Dentists. Collegiate Organization of Dentists of Spain http://www.colegiodedentistas.com/
Dental Economics. Periodical Magazine http://www.dentaleconomics.com/index.html
http://www.infomed.es/.
Basic and general skills (CG 01-09 / 17,18,20,30) and specific competences (CMIII. 08,11,13,14,18,19, 21-23) described in the description of the Degree in Dentistry at USC.
Transversal skills: capacity for analysis and synthesis, problem solving, decision making, critical and self-critical capacity, teamwork, skills in interpersonal relationships, promoting quality of care, ability to adapt to new situations.
In the theoretical part, the contents will be taught by the teachers of the subject through lectures with the support of the virtual campus to provide documentation for the study (.doc and .pdf documents, .ppt presentations, videos or web links) and self-assessment tests of the subject. . In the practical part, the knowledge acquired will be applied in a practical way, this teaching will be given in the dental clinic with patients and in the scheduled interactive seminars. In the tutorials, the teachers will personally attend individually or in groups to the students to guide them in the study of the subject and to resolve the doubts and comments raised in the development of the theoretical and practical teaching of the subject.
There will be a continuous evaluation, assessing attendance and student participation in the expositive and interactive sessions (25%). It will be mandatory to carry out practical laboratory activities and seminars. The evaluation and control of attendance in face-to-face activities will be carried out according to the regulations of attendance to class in the teachings adapted to the EEES approved in the Governing Council of the USC on March 25, 2010.
There will be a final written test of theoretical contents (50% of final mark) and of the contents of the interactive classes (25% of final mark) of the type of multiple choice test and short questions.
The provisions of the Regulations for the evaluation of the academic performance of students and for the review of grades will be applied in relation to the carrying out of fraudulent exercises/academic works or tests.
The student will dedicate 45 hours to the study of the topics presented in the expository teaching, devoting about 15 hours to the preparation of the interactive sessions and practical sessions and about 10 hours to reading texts and recommended documents.
Previous subjects with clinical practices is a recommendation however is not prerequisite in the grade memory to study the subject. Students are encouraged to attend and actively participate in class, to review previously on the theoretical aspects discussed in the previous expository and interactive sessions and to use the virtual campus of the subject.
During the academic year, and especially in scenarios 2 and 3 it is recommended to consult daily the institutional e-mail (@ rai.usc.es) and the Virtual Campus of the subject to participate in the sessions of Teams and webtutorías and to carry out the indicated tasks which will allow the control and monitoring of active participation for the final evaluation.
Prior knowledge of computer and office automation is recommended
Maria Mercedes Gallas Torreira
Coordinador/a- Department
- Surgery and Medical-Surgical Specialities
- Area
- Stomatology
- Phone
- 881812354
- mercedes.gallas.torreira [at] usc.es
- Category
- Professor: University Lecturer
| Wednesday | |||
|---|---|---|---|
| 16:00-18:00 | Grupo /CLE_01 | Spanish | Dentistry-A. Suárez Nuñez |
| 01.10.2024 16:00-18:00 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |
| 01.10.2024 16:00-18:00 | Grupo /CLE_01 | Dentistry-Classroom 3 |
| 06.26.2024 16:00-18:00 | Grupo /CLE_01 | Dentistry-A. Suárez Nuñez |
| 06.26.2024 16:00-18:00 | Grupo /CLE_01 | Dentistry-Classroom 3 |