ECTS credits ECTS credits: 4.5
ECTS Hours Rules/Memories Student's work ECTS: 74.2 Hours of tutorials: 2.25 Expository Class: 18 Interactive Classroom: 18 Total: 112.45
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Social, Basic and Methodological Psychology
Areas: Social Psychology
Center Faculty of Psychology
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable
• Access to an enough knowledge of the subjects developed in the program.
• Integrated understanding of the different social media processes.
• Acquisition of capabilities to analyze messages and assess the effectiveness of them.
• Knowledge and use of social media research tools.
Contents for the Expositive Sessions:
1. Introduction to the study of Social Psychology of communication. Frameworks and theoretical models in the study of communication. Intellectual, interpersonal and intergroup processes in communication. Informal communication
2. Persuasion, influence and communication. Dual models and persuasion. Basic principles of influence. The color, the form and the visual aspects in the publicity
3. Mass media. The effects of the media and its reinterpretation. The establishment of the agenda (Agenda-setting). Priming and framing. Political communication
4. Communication and new technologies. The New Information and Communication Technologies. New communication codes in ICT. Psychosocial problems derived from the New Technologies.
Contents for the Interactive Sessions
1. Advertising: stereotypes
2. Advertising: the messages that they seek to influence
3. Advertising: color and shapes
4. Communication and emotions
5. New technologies
Rodríguez, M. (2020). Apuntes de psicología social de la comunicación. Santiago de Compostela. Campus na Nube.
Other materials
Cebreiros, J. (2015). Olvida tu lenguaje corporal. Una nueva forma de entender la comunicación. Barcelona. Plataforma Editorial
Cuesta, U. (2000) Psicología Social de la Comunicación. Madrid. Cátedra.
Durán, A. (1987) Psicología de la Publicidad y de la Venta. Barcelona. CEAC.
Durán, M. e Baña, M. (coords.) (2016). Comportamiento social inclusivo. Santiago. Tórculo Comunicación Gráfica.
D'Adamo, O., García-Beaudoux, V. e Freidenberg, F. (2007). Medios de comunicación y opinión pública. Madrid. McGraw-Hill.
Heller, E. (2004). Psicología del color. Barcelona. Editorial Gustavo Gili
Moral, F. e Igartua, J.J. (2005). Psicología Social de la Comunicación. Málaga. Ediciones Aljibe.
Pastor, Y. (2006) (coord.) Psicología Social de la Comunicación. Madrid. Pirámide
Sabucedo, J.M. e Rodríguez, M. (1997). Medios de comunicación de masas y conducta política. Madrid. Editorial Biblioteca Nueva.
In case semi-attendance or full virtuality:
Sabucedo, J.M. y Morales, J. F. (2015). Psicología Social. Madrid: Editorial Médica Panamericana (Disponible en su versión electrónica en https://www.medicapanamericana.com/mx/libro/psicologia-social-sabucedo-…)
We also would use other resources availables online
Specific competences of the degree to which the subject contributes:
CE1 Demonstrate knowledge and understanding of the functions, characteristics, contributions and limitations of the different theoretical models of Psychology.
CE5 Demonstrate knowledge and understanding of the psychosocial principles that intervene in the behavior of individuals and the functioning of groups and organizations.
o CE7 Demonstrate knowledge and understanding of the different methods of evaluation, diagnosis and treatment in different applied fields of Psychology -clinic and health, social, educational.
CE8 Know how to identify the needs and demands of the recipients in the different fields of application and establish the goals of psychological action.
CE11 Know how to select and administer specific techniques and instruments of Psychology
CE13 Know how to transmit the results of the evaluation to the recipients, in a timely and accurate way
CE14 Know how to prepare psychological reports in different fields of action, aimed at the recipients and other professionals
Specific Matter Competences:
• Acquire a vision of communication processes in an integrated manner, both conceptual and applied
• Know mass media and their effects on people and groups
• Understand and understand the psychosocial perspective of advertising
• Know and apply methods of analysis of communicative phenomena
• Acquire a first level of training in communication skills
Teaching methodology
- Theoretical part
The theoretical part will be developed through contact classes using auditive means. Students will subsequently be provided with the material necessary to follow the explanations of each topic.
- Practical part
The practical part will be developed in the classroom and will consist of diverse exercises that will have like objective the application of the knowledge acquired in the classroom
The final exam, on a date approved by the Xunta de Facultade, will consist of an objective test. The mark in this part of the subject will suppose 50% of the subject. To pass the subject it is necessary to obtain, in this part, a minimum qualification of 4.
The group report on advertising practices will be valued up to 3 points. The contribution of each student to this report will be taken into account, both at the sessions and in the participation of the same.
Of the remaining two sessions, attendance will be assessed as individual reports that are delivered, up to a maximum of 2.
Minimum attendance is required for 4 of the 5 interactive sessions.
Each student must devote a total of 112.5 hours, of which 37 will be practical and 75.5 will be of a more individualy work
Given the uncertainty caused by the current health situation, part of the content may be worked on autonomously by the student. Some of it may not be subject to evaluation, which will be duly informed through the virtual campus.
In case semi-attendance or full virtuality is necessary, the theoretical and practical contents will be taught at the same time assigned in person, but through Teams.
As in-person, there will be a continuous evaluation of the tasks proposed in the interactive sessions and the theoretical part tests.
If the tests cannot be carried out in person, they will be made electronically through the virtual campus and in an exam-type situation where the students must be connected to their camera through Teams. In cases of fraudulent performance of exercises or tests, the Regulations' provisions for the evaluation of student academic performance and review of grades will be applied depending on health circumstances.
Mauro Lucio Rodriguez Casal
Coordinador/a- Department
- Social, Basic and Methodological Psychology
- Area
- Social Psychology
- Phone
- 881813765
- mauro.rodriguez [at] usc.es
- Category
- Professor: University Lecturer
Carlos Montes Piñeiro
- Department
- Social, Basic and Methodological Psychology
- Area
- Social Psychology
- Phone
- 881813803
- carlos.montes [at] usc.es
- Category
- Professor: LOU (Organic Law for Universities) PhD Assistant Professor
| Monday | |||
|---|---|---|---|
| 12:10-13:30 | GRUPO A (A-L) | Galician | Classroom 10 |
| 13:40-15:00 | GRUPO B (M-Z) | Galician | Classroom 11 |
| Wednesday | |||
| 12:10-13:30 | GRUPO A (A-L) | Galician | Classroom 10 |
| 13:40-15:00 | GRUPO B (M-Z) | Galician | Classroom 11 |
| 03.26.2021 16:30-18:30 | GRUPO A (A-L) | Classroom 1 |
| 03.26.2021 16:30-18:30 | GRUPO B (M-Z) | Classroom 1 |
| 03.26.2021 16:30-18:30 | GRUPO A (A-L) | Classroom 3 |
| 03.26.2021 16:30-18:30 | GRUPO B (M-Z) | Classroom 3 |
| 03.26.2021 16:30-18:30 | GRUPO A (A-L) | Classroom 5 |
| 03.26.2021 16:30-18:30 | GRUPO B (M-Z) | Classroom 5 |
| 03.26.2021 16:30-18:30 | GRUPO A (A-L) | Classroom 6 |
| 03.26.2021 16:30-18:30 | GRUPO B (M-Z) | Classroom 6 |
| 06.18.2021 09:30-12:00 | GRUPO A (A-L) | Classroom 1 |
| 06.18.2021 09:30-12:00 | GRUPO B (M-Z) | Classroom 1 |
| 06.18.2021 09:30-12:00 | GRUPO B (M-Z) | Classroom 2 |
| 06.18.2021 09:30-12:00 | GRUPO A (A-L) | Classroom 2 |
| 06.18.2021 09:30-12:00 | GRUPO A (A-L) | Classroom 3 |
| 06.18.2021 09:30-12:00 | GRUPO B (M-Z) | Classroom 3 |