ECTS credits ECTS credits: 6
ECTS Hours Rules/Memories Student's work ECTS: 99 Hours of tutorials: 3 Expository Class: 24 Interactive Classroom: 24 Total: 150
Use languages Spanish, Galician
Type: Ordinary Degree Subject RD 1393/2007 - 822/2021
Departments: Communication Sciences
Areas: Audiovisual Communication and Advertising
Center Faculty of Communication Science
Call: First Semester
Teaching: With teaching
Enrolment: Enrollable
Key objectives:
Know and appreciate the importance that the establishment of a space and a regulatory framework of specific communication policies.
Particular objectives:
Addressing EU audiovisual policy , both from a diachronic perspective, and in their current stadium.
Theme 1. The notion of communication policies and the semantic field that defines it. Audiovisual policy and its field of competence.
Theme 2. The concept of cultural and creative industries in the community context.
Theme 3. Genesis of the concept of communication policies: The implementation of communication policies.
Theme 4. Oligopolistic distribution of information. The role of communication in the international economic structure.
Theme 5. Agents of communication policies: the political crisis and the crisis of the public. The political and administrative reorganization of space.
Theme 6. The current economic context of audiovisual policies: globalization, state and communication policies. Community liberalization policy since the 80s onwards.
Theme 7. The audiovisual policy and industrial policy strategy: European Technology Initiative. The phenomenon of concentration. Convergence.
Theme 8. Other trends of audiovisual policies: The crisis of public radio and television services in Europe.
Theme 9. Redefinition of regulation tasks. The decentralization of communication systems.
Theme 10. The recent political action towards audiovisual: The European Digital Agenda, Creative Europe and the MEDIA program.
NOTE: The contents are identical in the two contemplated teaching modalities, face-to-face and virtual.
Basic Bibliography
- DEPARTAMENTO DE EDUCACIÓN, POLÍTICA LINGÜÍSTICA Y CULTURA- OBSERVATORIO VASCO DE LA CULTURA (2014): Las industrias culturales y creativas. Debate teórico desde la perspectiva europea. Vitoria: Servicio Central de Publicaciones del Gobierno Vasco.
- FERNÁNDEZ, Isabel (2017): Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa.
- LARDOUX, Xavier (2014): Pour une politique européenne d’éducation au cinéma. Paris: CNC.
- LÓPEZ, Antía (2007): Políticas de comunicación e identidad cultural: estrategias gubernamentales sobre la comunicación social. Servizo de Publicacións da Universidade de Santiago de Compostela.
Complementary Bibliography
- BRIONES, Juan; FOLGUERA, Jaime; FONT, Andrés & NAVARRO, Edurne (1999): El control de concentraciones en la UE: la práctica de la Comisión Europea y las novedades introdicudas en el reglamento (CEE) 4064/89 por el reglamento (CE) 1310/97. Madrid: Marcial Pons.
- CONSEJO DE LA UNIÓN EUROPEA: Conclusiones del Consejo sobre la política audiovisual europea en la era digital, Diario Oficial de la Unión Europea, 3/12/2014.
- Convergence (Sage), Vol. 14 No. 3, August 2008, Special Issue: Public Service Broadcasting
- LEDO, Margarita & CASTELLÓ, Enrique (2013): Cultural Diversity across the Networks: The Case of de National Cinema. Rev. Comunicar, nº 40, vol. XX.
- LEDO, Margarita; LÓPEZ, Antía & PÉREZ, Marta (2016): European cinema in the languages of stateless and small nations, Rev. Latina de Comunicación Social, nº 71.
- TRAPPEL, Josef; Steemers, Jeanette & Thomass, Barbara (eds.) (2015): European Media in Crisis: Values, Risks and Policies. London, New York: Routledge.
- TRAPPEL, Josef; Meier, Werner A.; d’Haenens, Leen; Steemers, Jeanette & Thomass, Barbara (eds.) (2011): Media in Europe Today. Bristol, Intellect.
Basic and General:
CB2 - students know how to apply their knowledge to their work or vocation in a professional manner and possess skills that tend to be demonstrated through the elaboration and defence of arguments and solving problems within their field of study.
CB3 - that students have the ability to gather and interpret relevant data (typically within their field of study) for making judgements that include a reflection on issues of social, scientific or ethical nature.
CB4 - students can transmit information, ideas, problems and solutions to both specialized as non-specialist audiences.
CB5 - that students have developed those learning skills needed to undertake studies with a high degree of autonomy.
CG1 - basic contextual skills of order transdisciplinary.
CG2 - contextual skills to locate audiovisual communication in the information society.
CG3 - competence to practise professional ethics and civic engagement.
Transverse:
CT01 - capacity for organization and planning.
CT02 - information management capacity.
CT03 - teamwork.
CT04 - autonomous learning.
CT05 - creativity.
CT06 - initiative and entrepreneurial spirit.
Specific:
CE20 - Meet the legislative framework in which the audiovisual industry develops.
CE21 - Acquire the training necessary to understand the philosophy and the consequences of audiovisual policies in Europe.
Particular:
1) Learning to delineate the specific tasks assigned to a policy of audiovisual communication.
2) Contextualization of Community audiovisual policy decisive economic context.
3) Recognizing the political actions on the audiovisual framed in a project of Digital Society.
NOTE: The skills to be achieved are the same in the two teaching modalities, face-to-face and virtual.
In addition to the theoretical sessions , weekly will be addressed in the laboratory sessions , a reading that permit the application of previously developed nuclear issues.
NOTE: Remote activities are planned through the Virtual Campus. In this case, teaching will be taught synchronously. To track them, a delivery schedule will be carried out.
The evaluation will be continuous training (30%) combined, in a complementary way, with a compulsory final test (70%), on both occasions.
If the face-to-face examination is not possible, it will be carried out remotely.
In case of exemption from class attendance, a personalized work plan will be established with the teacher of the subject.
I. student class work: 48 hours.
a. Presentation and explanation of topics: 24 h.
b . Work with documents: analysis, synthesis and discussion: 24 h.
II. Student personal work: 99 hours.
c . Individual self- study or group: 60 h.
d . Search records and preparation of support material ( images , audio, etc. ): 20h.
e. Recommended reading: 19 h.
Contingency plan
In view of the three scenarios that the USC contemplates due to the health context, the teaching methodology will be gradually adapted by combining face-to-face and virtual or only virtual didactic initiatives, through the virtual campus (in the third scenario it will be all virtual) .
Regarding the evaluation system, if the face-to-face exam is not possible, it will be done remotely. Furthermore, in addition, the evaluation will be continuous, through different tasks scheduled during the semester.
Antia Maria Lopez Gomez
Coordinador/a- Department
- Communication Sciences
- Area
- Audiovisual Communication and Advertising
- Phone
- 881816527
- antiamaria.lopez [at] usc.es
- Category
- Professor: University Lecturer
| Monday | |||
|---|---|---|---|
| 11:00-12:00 | Expositivo 1 | Galician | Classroom 8 |
| Thursday | |||
| 10:00-11:00 | Expositivo 1 | Galician | Classroom 8 |
| Friday | |||
| 11:00-12:00 | Expositivo 1 | Galician | Classroom 8 |
| 01.13.2021 10:00-14:00 | Expositivo 1 | Classroom 5 |
| 01.13.2021 10:00-14:00 | Expositivo 1 | Classroom 6 |
| 07.01.2021 16:00-20:00 | Expositivo 1 | Classroom 3 |