ECTS credits ECTS credits: 3
ECTS Hours Rules/Memories Student's work ECTS: 51 Hours of tutorials: 3 Expository Class: 9 Interactive Classroom: 12 Total: 75
Use languages Spanish, Galician
Type: Ordinary subject Master’s Degree RD 1393/2007 - 822/2021
Departments: Organisation of Companies and Commercialisation
Areas: Business Organisation
Center Faculty of Economics and Business Studies
Call: Second Semester
Teaching: With teaching
Enrolment: Enrollable | 1st year (Yes)
– To develop in students a strategic innovation vision for the organization.
– To familiarize the students with various strategic management tools, instruments and methods.
– To train the students to identify, gather and interpret relevant data on issues related to innovation strategies formulation.
– To develop in students the formulation and implementation skills for innovation strategies in the organization.
1.- Strategy, innovation and competitiveness
2.- Industry dynamics of innovation
3.- Formulating innovation strategy
4.- Business model innovation
Basic bibliography:
SCHILLING, M.A. (2019): Strategic management of technological innovation. (6th edition) Ed. McGraw Hill.
SCHILLING, M.A. (2008): Dirección estratégica de la innovación tecnológica. (2ª edición) Ed. McGraw Hill.
TIDD, J.; BESSANT, J.R. (2014): Strategic innovation management. Ed. Wiley.
Complementary bibliography:
GRANT, R.M. (2014): Dirección Estratégica. Conceptos, técnicas y aplicaciones. (8ª edición) Ed. Civitas.
FERNÁNDEZ SÁNCHEZ, E. (2005): Estrategia de innovación. Ed. Thomson.
GUERRAS, L.A.; NAVAS, J.E. (2016): La dirección estratégica de la empresa. Teoría y aplicaciones. (5ª edición revisada) Ed. Civitas.
HIDALGO, A.; LEÓN, G.; PAVÓN, J. (2013): La gestión de la innovación y la tecnología en las organizaciones. Ed. Pirámide.
HILL, C.W.L.; JONES, G.R.; SCHILLING, M.A. (2015): Administración estratégica: teoría y casos. Un enfoque integral. (11ª edición) Ed. Cengage Learning.
JOHNSON, G.; WHITTINGTON, R.; SCHOLES, K.; ANGWIN, D.; REGNER, P. (2017): Exploring strategy. Text and cases. (11th edition) Ed. Pearson.
TIDD, J.; BESSANT, J.R. (2018): Managing innovation: integrating technological, market and organizational change. (6th ed.) Ed. Wiley.
Additional bibliography can be detailed by the teacher at the beginning of each lesson.
– Capability to understand the central features of the knowledge society and the current ways to generate competitive advantage through innovation and technology.
– Capability to learn to formulate technological innovation strategies and align them with competitive strategies.
– Capability to understand the basic aspects in creating an innovative organizational culture.
– Capability to understand business innovation processes and apply their main methodologies and tools.
– Capability to understand the dynamics of innovation and technological change.
– Capability to analyze successful implementation cases of innovation strategies in companies.
In the expository sessions the fundamental contents of the themes that make up the program will be explained, emphasizing the especially relevant aspects and the relationships between them. In the interactive sessions it is about the students applying the theoretical concepts. For this, case studies will be carried out, readings of texts and articles will be commented, and questions raised by the teachers will be discussed. With the readings, it is intended that students access relevant sources of information, especially magazines of interest, that familiarize themselves with leading authors, learn about business experiences of interest to the subject, and develop the capacity for analysis, synthesis and argumentation. Additionally, they must prepare various group work and present it orally in class. All of this is intended to stimulate cooperative work and develop analytical, argumentation and communication skills. The students' personal work activities include, in addition to the time dedicated to study, reading the material provided by the teaching staff, searching for information in the library, newspaper library or databases and preparing various group works. In the tutorials, the teachers will guide the students on the practical cases, readings, works and exhibitions; They will also serve to solve doubts and solve problems that students face in the learning process and as a channel for feedback on its results. The tutorials will be primarily face-to-face. During the course, the "virtual classroom" will be used for communication, teaching and evaluation tasks. You can also use the Microsoft Teams tool; In this case, the students will be informed promptly.
This course will use a combination of readings, case studies and lectures. Theoretical knowledge will be assessed by an exam.
a) 50% exam.
b) 25% active participation during the case study and reading discussion sessions.
c) 25 % presentation of the project.
To get to sum b) and c) the minimum grade in the exam must be 2 over 5 points.
The overall grade must be 5 points or more in a ten scale to pass the subject.
Students must attend to 80% of the lectures and workshops.
Following the Instruction Nº 1/2017 of Secretaría Xeral, students who are exempt from attendance in certain situations will be evaluated with a final exam (100%). Exemption from attendance must be authorized in advance by the university.
In cases of fraudulent performance of exercises or tests, the provisions of the Regulations for the evaluation of student academic performance and review of grades will apply.
The continuous assessment tests and exercises and the final exam will be done in person. Weight in the final grade: Expository 50% Interactive 50%.
This is a three-credit course and each credit is equivalent to 25 hours.
Hours will be distributed in the following way:
– Contact hours (expositive, interactive, tutoring and assessment): 24
– Students’ individual work: 51
For a better understanding, students must do the readings before the classes.
Students must attend lectures and workshops.
Adolfo Campos Vazquez
Coordinador/a- Department
- Organisation of Companies and Commercialisation
- Area
- Business Organisation
- Phone
- 881811600
- adolfo.campos [at] usc.es
- Category
- Professor: LOU (Organic Law for Universities) Associate University Professor
| Tuesday | |||
|---|---|---|---|
| 18:30-19:30 | Grupo /CLE_01 | Spanish | Classroom 06 |
| 05.20.2024 16:30-18:30 | Grupo /CLE_01 | Classroom 06 |
| 05.20.2024 16:30-18:30 | Grupo /CLIS_01 | Classroom 06 |
| 06.18.2024 16:30-18:30 | Grupo /CLE_01 | Classroom 06 |
| 06.18.2024 16:30-18:30 | Grupo /CLIS_01 | Classroom 06 |